Managed Ads and Exclusive Leads That Get Your Phone Ringing

Traction is where the leads start: Launch plus managed Google Ads, Local Services Ads and exclusive organic leads, so customers who search for your trade call you, in all 50 states and across Canada. Every lead is yours alone, and we work to put you on page one of Google.

Start with Traction See what is included

Your trade and market go to one company only while your plan is active. No contract.

Pick your trade

More than 60 trades run ads and get leads with Traction. Choose yours to see a search.

roof repair near me

Your companyWebsite, profile and reviews

Big lead marketplaceShared with other companies

National directoryPay to be listed

Local competitorWebsite and reviews

Another competitorLocal reviews

Example. Your results will depend on your trade and your market.

What you get with the Traction plan

Managed ads, Local Services Ads, exclusive organic leads and regular reports, on top of everything in Launch.

Managed Google Ads

We build and run your Google Ads around the work you want most, so your company shows up when customers search for your trade.

Local Services Ads

We set up and manage Local Services Ads, the listings at the top of local results where the call goes straight to you.

Exclusive organic leads

Customers who find your site and profile through free search come to your company alone. We never sell the same lead twice.

Reports and text-back

Regular reports show every call, what the customer wanted and which source sent it. Missed-call text-back answers the callers you could not reach.

That is what Traction adds. Here is the gap it closes.

A good website does not ring the phone by itself

Customers call the businesses they see first.

A website and a Google profile make you easy to find and easy to trust, but on their own they do not put your phone in front of a customer who is ready to hire. The company that shows up in the ads and in the map listings gets the call.

Traction adds the part that brings the calls in. Managed ads reach people searching for your service, organic leads build up your free search presence, and every lead comes to your company alone.

Closing the gap takes more than a website. See why Traction adds ads and leads.

Why exclusive leads beat shared ones

One company per market

A lead goes to one business only. You are not racing other companies to the phone, and you are not winning or losing on the lowest price.

You pay for qualified leads

Spam, wrong numbers, repeats and out-of-area calls are reported and credited back, so you pay for real customers.

Ads we run for you

We build, manage and adjust your Google Ads and Local Services Ads, so you answer calls and do the work.

Here is the full list of what Traction includes.

What is included in Traction

Everything in Launch, plus the pieces that bring in leads.

Website, profile and CRM

A website built to turn visitors into calls
Hands-on Google Business Profile care: we set it up, tune it, add photos, answer reviews, watch for changes Google suggests and handle a suspension
Suspension fix at the lower member rate
A CRM with a mobile app: contacts, pipeline, calls and texts in your pocket

Leads and ads

We run your Google search ad campaigns
We run your Local Services Ads
Exclusive leads from search rankings at a competitive per-lead price
A service fee on your ad spend
Reports showing each call, where it came from and which jobs booked
An instant text to callers you could not answer

Growth tools

New blog articles published to your site, profile and social pages on a steady rhythm
Answers to common customer questions added to your best-performing pages
Follow-up tools you run yourself
An AI assistant that answers your calls

Equally useful is knowing what Traction does not cover.

What Traction does and does not include

Read both lists. We would rather you know exactly what you are getting.

Included in Traction

Everything in Launch
A website built to turn visitors into calls
Hands-on Google Business Profile care: we set it up, tune it, add photos, answer reviews, watch for changes Google suggests and handle a suspension
Suspension fix at the lower member rate
A CRM with a mobile app: contacts, pipeline, calls and texts in your pocket
We run your Google search ad campaigns
We run your Local Services Ads
Exclusive leads from search rankings at a competitive per-lead price
A service fee on your ad spend
Reports showing each call, where it came from and which jobs booked
An instant text to callers you could not answer
New blog articles published to your site, profile and social pages on a steady rhythm
Answers to common customer questions added to your best-performing pages
Follow-up tools you run yourself
An AI assistant that answers your calls

Not part of Traction

An even lower per-lead price on organic leads that are yours alone
Added with Scale.
Bigger managed ad budget
Added with Scale.
No service fee up to a set spend level
Added with Scale.
Lead reactivation
Added with Scale.
Extra marketing channels
Added with Dominate.
Dedicated account manager
Added with Dominate.
Growth strategy sessions
Added with Dominate.
Field service software connection
Added with Dominate.
Custom reporting
Added with Dominate.
Custom AI integration
Added with Dominate.
Additional locations
Added with Dominate.

Google Ads and Local Services Ads leads are billed separately from your plan, at the ranges on your trade page. You only pay for qualified leads.

Next, see who Traction suits.

Built for new, established and growing service businesses

Traction suits businesses at different stages. Read the cards and pick the one closest to yours.

A brand-new business

You have just opened and want calls right away. Traction includes everything in Launch, so you get a website and a Google profile and the leads that follow, whether you run a cleaning company, a plumbing shop or a mobile grooming van.

An existing business

You have customers, but you depend on referrals and word of mouth. Traction adds a steady stream of new customers who searched for your trade, without you running ads yourself.

A business expanding to more locations

You are opening in a new city or adding a crew in another market. Each location gets its own ads and its own set-up for its own market, so a new location starts with leads of its own.

Traction works across many trades. Find yours.

Traction works for every kind of service business

Cleaners, groomers, movers, mechanics and home trades all use the same plan. Pick the group that sounds like you.

Home trades

Outdoor and property

Auto and mobile

Pet care and moving

Remodeling and building

Cleaning and care

Here is how Traction moves you from a search to a ringing phone.

From a quiet phone to a busy one

This is what Traction looks like from your side. Your own path depends on your trade, your area and your business.

Step 1

Get set up

A short call about your trade, your area and the work you want
We build your website and profile
We set up your ads and Local Services Ads

Step 2

Start getting leads

Your ads go live
Organic leads start to come in
Calls and requests ring only your phone

Step 3

Learn and grow

Reports show every call and where it came from
We adjust your ads as results come in
When your crew is full, you move up to Scale

Launch only

Competitor adTop of the page

Your companyFound, but below the ads

With Traction you show up where customers look first.

With Traction

Your companyAds, Local Services Ads and organic

Competitor adTop of the page

Local competitorWebsite and reviews

Traction sits second of four plans. See how it compares.

Where Traction fits with the other plans

Start where you are, and move up as the work grows. There is no contract on any plan.

Needs a site firstLaunch

Starts with your website and profile.

Steady work, one locationTraction

Adds managed ads and reports. You are here.

Bigger crew and budgetScale

Lowers the cost of each lead and adds priority help.

Wants the whole metroDominate

$0 per organic lead and a dedicated manager.

Customers can find you in more than one way. See how Traction covers each.

Lead generation for service businesses, however you search

Whether you are looking for exclusive leads, Google Ads management or pay-per-lead marketing, it comes to the same thing: customers who are ready to hire, calling your company alone.

Exclusive leads for service businesses

An exclusive lead goes to one company only. Customers who searched for your trade call you, not a list of five.

Google Ads management for service businesses

We build and manage your Google Ads around the work you want most, and adjust them as results come in, so you do not have to learn the platform.

Local Services Ads for local businesses

Local Services Ads sit at the top of local results, and the call goes straight to you. We set them up and manage them as part of Traction.

Pay-per-lead marketing for service businesses

You pay for qualified leads, and bad ones are credited back. Plan prices are on our Pricing page, and lead prices are on your trade page.

Here is what we commit to on Traction.

What we promise

A clear list of what you get

Every Traction item is on this page.

Straight talk on cost

Find plan prices on Pricing and lead prices on your trade page.

No lock-in

There is no contract. You stay if the leads help.

One company per market

While Traction is active, your trade and market are held for you alone.

Here is the plan in one place, with what to have ready.

2,000,000+leads generated

62trades

2countries, U.S. and Canada

1company per trade and market on lead plans

Questions first? The answers are below.

Ready to start with Traction?

Here is what Traction includes and what to have on hand for the call.

Have these ready

Your trade and the jobs you want more of
The areas you are willing to drive to
The number of crews or trucks you run
Any Google Ads account you already have

Use the break-even calculator on your trade page to see how many booked jobs it takes to cover the plan with your own prices. The plans above and below it change the lead rate and the ad budget.

See how the four plans fit together

Ready? Share your market and we will call you.

Traction plan: your questions answered

What is the Traction plan?

Traction is our second plan. It adds managed Google Ads, Local Services Ads and exclusive organic leads to everything in Launch, so your phone starts ringing with customers who searched for your trade.

What is included in Traction?

Everything in Launch, plus a website built to turn visitors into calls, hands-on Google Business Profile care, Google search ads and Local Services Ads that we run for you, exclusive leads from search rankings at a competitive per-lead price, reports on each call and booked job, an instant text to callers you could not answer, a steady flow of new blog articles, answers to common questions on your best pages, follow-up tools you run yourself and an AI assistant that answers your calls.

How much does Traction cost?

The plan price and one-time setup fee for Traction are on the Pricing page, with the Google Ads service fee. You sign no contract. Leads from Google Ads and Local Services Ads are billed separately, at the ranges on your trade page.

Do I pay for leads on top of the plan price?

Yes. You only pay for qualified leads, and spam, wrong numbers, repeats and out-of-area calls are credited back. Typical ranges for each channel are on your trade page.

Are the leads really exclusive?

Yes. Each lead is sent to one company, and while a plan is active, one company holds each trade and market.

Who is Traction for?

Owner-run service businesses at one location, earning roughly $150K to $700K in revenue and putting up to $2,000 into ads. Brand-new businesses can start here too, because Traction includes everything in Launch.

Can a new business start on Traction?

Yes. If you want leads right away, start on Traction. You get the website and Google profile from Launch plus the ads and organic leads.

Can I move up to Scale later?

Yes. You can move up whenever you are ready. Scale adds a reduced per-lead rate on organic leads, a larger managed ad budget and priority support.

Can I use Traction for more than one location?

Yes. Tell us about each location on the call, and we will set up each one for its market.

Where do you work?

We serve the U.S. and Canada in 62 trades. One company holds each trade and market while its plan is active.

Start with Traction

Share your trade and your service area. We will confirm that your market is open, then explain how Traction would work for you.

One company per trade and area. If your market is open, we will say so.

Ads and leads set up for your trade
No contract to sign
A plain list of what Traction does

Ask about Traction

Tell us where you work and what you do.

Your name

Business name

Your industry

Phone

Service area (city or county)

Free to ask. We will call you to talk it through.

Got it!

Thanks! We will be in touch.