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Free Google Business Profile audit for service businesses

Is your Google Business Profile winning calls or losing them? Score your profile with 16 quick questions, see how many reviews it takes to reach your target rating, then ask for an audit call. We go through your profile with you by phone and tell you plainly what we find.

Score my accountRequest my audit call
Example score gauge64Example score
  • Name and categories Strong
  • Reviews and replies Needs work
  • Photos and video Room to improve

Score your account in the scorecard below.

Google Business Profile audit scorecard for service businesses

Answer 16 questions about your account. Your score, your weakest areas and the first things to fix update as you go. Not sure? Pick Not sure and keep going.

0 of 16 answered

Business name and categories

Is the business name on your profile the same name customers see on your sign, website and invoices?
Is your main category the one that best describes your main service, with extra categories for your other services?

Address and service area

Does your profile use a real address where you work or serve customers, not a P.O. box or virtual office?
If you travel to customers, have you hidden your street address and listed the areas you serve?

Services and description

Have you listed every service you offer, with a short description of each?
Does your business description say what you do and where you work, in plain words without keyword stuffing?

Photos and video

Does your profile show real photos of your work, your team and your vehicles or location?
Do you add new photos or a short video from time to time?

Reviews and replies

Do you ask every happy customer for a review, with a link that makes it easy?
Do you reply to your reviews, including the unhappy ones?

Updates and details

Do you share updates, offers or finished jobs on your profile?
Are your opening times, special schedules and service details correct and complete?

Verification and Google policies

Is your profile verified, so it can show to customers?
Do you know Google's guidelines for business profiles, and avoid breaking them?

Score in hand? Work out how many reviews it takes to reach your goal.

Google review goal calculator

Enter your rating, your review count and the rating you want. You will see how many 5-star reviews it takes to get there, and how much one bad review costs you.

The star rating shown on your profile, from 1 to 5.
The review count shown on your profile.
A target below 5.0, for example 4.7.
5-star reviews needed–
Reviews on your profile then–
Your average then–
After one 1-star review–

Fill in all three numbers to see your results.

Google rounds the rating it shows, so treat the result as a close estimate.

Is your listing missing from Google? Check whether it is suspended.

Is your Google Business Profile suspended?

Pick what you are seeing. We show the common causes and what to do first, then walk through your case on the audit call. Reinstatement help comes with every service.

Pick one above to see what it usually means.

Here is what our audit covers.

What our Google Business Profile audit covers

Nine areas, gone through with you on the phone, one at a time. Here is what we look at in each.

Name matches your sign
Real address or service area
Phone rings where you answer
Website link works

Listing setup

Your name, address, phone, website and details, checked against what customers see in the real world.

Primary: your main tradeRepairsInstallsMaintenanceEmergency calls

Categories and services

Whether your main and extra categories match the work you want, and every service is listed.

Street addressHidden
Your cityServed
Nearby townsServed

Address and service area

Whether your address is eligible, hidden when it should be, and your service area matches where you work.

Clear description
Service details
Opening times

Description and details

How clearly your description says what you do and where, and whether your opening times are right.

Photos and video

Whether real photos of your work, your crew and your vehicles show customers who you are.

★★★★★Great work, on time and fairThank you! We loved the job.

Reviews and replies

How many reviews you have, how they read and whether every one gets a reply.

CallWebsiteDirectionsMessage
Profile call→Counted

Buttons, links and tracking

Whether the call, website and direction buttons work, and whether you can see the calls they send.

UpdateFinished job in your townPhotos, a short note and a call button.

Updates and offers

Whether your profile shows finished jobs, news and offers, so it looks active.

Real business name
Eligible address
No fake or paid reviews
Profile statusActive

Policy and suspension check

Whether anything on your profile breaks Google's guidelines, and what to do if it is already suspended.

And here is what happens on the call.

What happens on your Google Business Profile audit call

We go through your account with you by phone, in this order, and explain each part in plain language.

  1. Your goalsWhich jobs you want more of, where you work and what you want your profile to do for you.
  2. Listing basicsYour name, categories, address and service area, checked against Google's guidelines.
  3. Services, description and photosWhat customers see when they open your profile, and what is missing.
  4. Reviews and repliesYour rating, how your reviews read and how to earn more of them.
  5. Buttons, links and trackingWhether customers can reach you in one tap, and whether you can see the calls.
  6. Policy check and suspensionAnything that could trigger a suspension, and the next step if your profile is already suspended.
  7. Next stepsWhat to fix first and what you decide to do about it.

Here is how the audit works, from request to follow-up.

How the Google Business Profile audit works

Three steps from your request to your call. We never change your account without your approval.

1

Send your request

Fill in the short form with your business, your service area and a link to your profile if you have one. Your scorecard result goes with it, so we start where you left off.

2

We look at your profile

We review your public listing before we call. If we need a detail we cannot see, we ask you to read it to us on the call.

3

We call you

We follow up by phone and go through what we found, area by area, in plain language. You decide what happens next.

Questions about the audit are answered next.

Google Business Profile audit questions

Straight answers before you ask for your audit call. More are on the full FAQ.

What is a Google Business Profile audit?
A Google Business Profile audit is a close look at the listing customers see on Google Search and Maps. It checks your name, categories, address, services, photos, reviews and policy compliance, and shows what to fix so customers choose you.
What does your Google Business Profile audit cover?
We go through your listing setup, categories and services, address and service area, description and details, photos and video, reviews and replies, buttons and tracking, updates, and Google's policies including suspension risk.
How does the audit call work?
We look at your public listing first, then follow up by phone. We go through what we found one area at a time and answer your questions.
Is the Google Business Profile audit free?
Yes. The audit is free, and you decide what happens after the call.
Do I have to give you access to my profile?
No. We review your public listing, and on the call we may ask you to read a detail or two that we cannot see.
My Google Business Profile is suspended. Can you help?
We can tell you on the call what we see and what is likely behind the suspension. Reinstatement help comes with every service, with a lower rate with lead services. Google makes the final decision, and no one can promise a profile will be reinstated.
Why do Google Business Profiles get suspended?
Common reasons include a business name with extra keywords, an address that is a P.O. box or virtual office, a business that does not meet Google's eligibility rules, repeated changes that make the profile look different from the real business, and fake or paid reviews.
Can I hide my home address on Google?
Yes, if you travel to your customers. Service-area businesses can hide the street address and list the areas they serve instead.
Do reviews affect how my business shows up on Google?
Google says local results are based on relevance, distance and prominence. Prominence includes how well known a business is, which reviews and ratings can reflect. Reviews also help customers decide whether to call you.
Can you remove a bad review?
Only if the review breaks Google's content policies, such as spam, fake reviews or reviews not based on a real experience with your business. We can show you how to flag it. Honest negative reviews stay, and a calm, factual reply helps.
How is the scorecard score worked out?
Each answer is worth points: Yes counts as full credit, Not sure counts as half and No counts as none. The score is your points divided by the points available for the questions you answered. It is a quick self-check, not a review of your real listing, which the audit call looks at.
What if I do not have a Google Business Profile yet?
We can create or claim one for you, set it up fully and verify it. The scorecard still shows what a complete profile looks like.

Ready for your call? Send your request.

Request your free Google Business Profile audit call

Tell us about your business and your profile. We will look at your listing and follow up with you by phone to go through what we find.

  • We follow up with you by phone
  • We change nothing without your approval
  • You decide what happens next

Request my audit call

Tell us where you work and about your profile.

Free to ask. We will call you.

Got it!

Thanks! We will call you to go over your Google Business Profile.