Own Your Whole Metro on Page One of Google
Dominate is for market leaders. You get everything in Scale, plus $0 per organic lead, a dedicated account manager who knows your business and regular growth strategy calls. We work to put your company on page one of Google across your whole metro, in all 50 states and across Canada.
Hold your whole metro with a plan that has no contract.
Market leaders in all 62 trades use Dominate. Choose yours to see an example search.
What you get with the Dominate plan
$0 per organic lead, a dedicated account manager, growth strategy calls and a plan for your whole metro, on top of everything in Scale.
$0 per organic lead
Exclusive organic leads cost you nothing per lead on Dominate. Google Ads and Local Services Ads leads are billed separately.
A dedicated account manager
One person who knows your business, your crews and your market, and who answers when you call.
Growth strategy calls
Regular calls to plan your next markets, your budgets and your best work, with the numbers in front of us.
Your whole metro
We plan around every part of your metro, so your company is the one customers see across the market.
That is what Dominate adds. Here is the gap it closes for a market leader.
The leaders keep winning the searches
In a big market, the businesses customers see most are the ones they call most.
If you lead your market, the next step is to be the company customers see everywhere they search, across every part of your metro. Competitors will keep chasing the same customers, and the business with the strongest presence wins the most calls.
Dominate gives you the top plan: organic leads at $0 per lead, a dedicated account manager and strategy calls, so your presence grows as your business does.
Leading a metro takes more than leads. See why Dominate is built this way.
Why market leaders choose Dominate
$0 per organic lead
As your organic leads grow, they do not add a per-lead charge. Your cost stays flat while your free search presence builds.
Someone who knows you
A dedicated account manager learns your crews, your best work and your market, so you never explain yourself twice.
A plan for the whole metro
Strategy calls look at every part of your market, so your next move is planned, not guessed.
Here is the full list of what Dominate includes.
What is included in Dominate
Everything in Scale, plus the pieces that make you the clear leader in your market.
Leads and ads
- $0 per organic (SEO) lead
- No service fee up to a higher spend level
Growth tools
- The fullest content plan we offer across your site, profile and social pages
- Multi-step follow-up sequences we build and run for you
- Reactivation campaigns tuned to different groups of past customers, with offers to match
- Extra marketing channels where they make sense for your market
Support and strategy
- Front-of-line help from our team
- A senior account manager of your own, backed by assistants
- Planning sessions focused on growing your business
- Plugs into Jobber and Housecall Pro, and reaches other field service software through Zapier
- Reports built around the numbers you care about
- Custom connections between your systems, with AI added
- Lower setup and plan rates on each additional location
Just as clear is what Dominate does not do.
What Dominate does and does not include
Read both lists. We would rather you know exactly what you are getting.
Included in Dominate
- Everything in Scale
- $0 per organic (SEO) lead
- No service fee up to a higher spend level
- The fullest content plan we offer across your site, profile and social pages
- Multi-step follow-up sequences we build and run for you
- Reactivation campaigns tuned to different groups of past customers, with offers to match
- Extra marketing channels where they make sense for your market
- Front-of-line help from our team
- A senior account manager of your own, backed by assistants
- Planning sessions focused on growing your business
- Plugs into Jobber and Housecall Pro, and reaches other field service software through Zapier
- Reports built around the numbers you care about
- Custom connections between your systems, with AI added
- Lower setup and plan rates on each additional location
Not part of Dominate
- Free Google Ads and Local Services Ads leads
These are billed separately, at the ranges on your trade page.
- Guaranteed rankings or lead counts
No one can promise a ranking. We work toward page one and report what happens.
Dominate members pay $0 per organic (SEO) lead. Google Ads and Local Services Ads leads are billed separately, at the ranges on your trade page.
Next, see who Dominate is for.
Built for new, established and growing service businesses
Dominate is for the biggest players in a market. See which description matches yours.
A brand-new business with major backing
Most new businesses start on Launch or Traction. A new business with large funding and a team ready to answer every call, such as a multi-location opening, can start on Dominate.
An established market leader
You lead your market, your revenue is above $3M and you want to be the company customers see everywhere. Dominate is built for this stage.
A business expanding to more locations
You run several locations or are opening new ones. Your account manager and strategy calls plan each location for its own market, so every new location starts with a plan.
Dominate works in every trade. See the full list.
Dominate works for every kind of service business
Cleaners, groomers, movers, mechanics and home trades all have market leaders. Pick the group that sounds like you.
Pet care and moving
Remodeling and building
Cleaning and care
Outdoor and property
Here is how Dominate runs from search to booked job.
From market leader to the obvious choice
This is what Dominate looks like from your side. Your own path depends on your trade, your area and your business.
Step 1
Map your metro- A call about every part of your market
- We meet your account manager
- We set your goals and budgets together
Step 2
Take the market- Priority ads and organic leads work across your metro
- Organic leads come at $0 per lead
- Calls and requests ring only your phone
Step 3
Run it with your manager- Strategy calls review every call and source
- Your account manager adjusts the plan as you grow
- New locations are planned before they open
With Scale
With Dominate
Dominate is the top of four plans. See how they compare.
Where Dominate fits with the other plans
Dominate is the top plan. If you are not there yet, start where you are and move up as the work grows. There is no contract on any plan.
Website and Google profile first.
Getting steady callsTractionManaged ads and reporting.
Expanding fastScaleA lower per-lead rate and priority support.
Ready to lead the metroDominate$0 organic leads and a dedicated account manager. You are here.
Customers find you in more than one way. See how Dominate covers each.
Market-leading lead generation for service businesses, however you search
Whether you want to lead your metro, lower your organic lead cost or plan multi-location growth, it comes to the same thing: the strongest presence in your market, with someone who knows your business.
Lead generation for market-leading service businesses
When you already lead your market, Dominate helps you be the company customers see across every part of your metro.
$0 per organic lead
Organic leads carry no per-lead charge on Dominate. Google Ads and Local Services Ads leads are billed separately.
A dedicated account manager for your business
One person learns your crews, your best work and your market, and keeps your plan moving.
Multi-location lead generation
Each location is planned for its own market, with strategy calls that look at the whole metro and every call source.
Here is what we promise on Dominate.
Questions first? The answers are below.
Ready to start with Dominate?
Here is what Dominate covers and what to have ready for the call.
Best for: Market leaders above $3M in revenue that want to own their whole metro, with an ad budget over $25K and a team ready to answer every call.
One company per trade and market while your plan is active.
- Everything in Scale
- $0 per organic (SEO) lead
- A dedicated account manager
- Regular growth strategy calls
Have these ready
- Your trade and the metro you want to lead
- The counties you want to cover
- Your team size and who answers the phone
- Your ad budget and any ad accounts you use
Use the break-even calculator on your trade page to see how many booked jobs it takes to cover the plan with your own prices. At your volume, $0 per organic lead changes the math.
See how the four plans fit togetherReady? Tell us your metro and we will call you.
Dominate plan: your questions answered
What is the Dominate plan?
What is included in Dominate?
How much does Dominate cost?
What does $0 per organic lead mean?
Who is Dominate for?
Can a new business start on Dominate?
What does the account manager do?
Do you guarantee rankings?
Can I use Dominate for more than one location?
Where do you work?
Start with Dominate
Tell us your trade and the metro you want to lead. We will check availability and walk you through Dominate.
Only one company can lead a market. We will tell you if yours is open.
- A dedicated account manager
- $0 per organic lead
- No contract to sign
Got it!
Thanks! A senior specialist will be in touch.