Google Ads management for contractors who want more calls
Google Ads management puts your company at the top of Google when customers search for your trade and turns each click into a call. We build, track and adjust the campaigns, and we work to put your company on page one of Google in all 50 states and across Canada.
- Search
- Click
- Call
Licensed, insured and ready to quote. Tap to call.
Why Google Ads management matters when clicks do not become calls
Plenty of contractors have tried Google Ads and walked away. The ads were not the problem. A campaign that nobody watches pays for clicks that never turn into jobs.
Every click costs money, whether or not the customer needs what you do. Without careful setup, your budget goes to people searching for the wrong service, in the wrong town, or looking for a job instead of a contractor.
Good Google Ads management fixes that. Campaigns are built around your best jobs, aimed at your service area, cleaned up as search data comes in, and tied to the calls they produce.
Clicks without a plan burn budget
Broad targeting pays for searches that were never going to call you. Tight targeting keeps spend on real customers.
Ads you cannot trace cannot be improved
If calls are not tracked, you cannot tell which ads work. Tracked calls show what to keep and what to cut.
Campaigns drift without care
Searches change and competitors adjust. An ad that is not tuned slowly pays for worse results.
Those gaps can be closed. Here is how we build and run your campaigns.
How our Google Ads management builds and runs your campaigns
We treat your ad budget like our own. Each campaign is built for the jobs you want most, then watched and tuned so your spend keeps going to real customers.
You tell us which services to promote, where you work and what you want to spend. We build the campaigns to match, then monitor the account and adjust it as search data comes in.
You stay in control. You can raise your budget, lower it or pause at any time, and every call shows up in a report. See the whole path on the how it works page.
Campaigns built around your best jobs
We promote the services that earn you the most, so your budget goes to work you want.
Targeting by service area
Ads show for customers in the towns and zip codes you serve, so you are not paying for clicks you cannot answer.
Click cleanup
We block searches that attract the wrong people, such as job seekers and do-it-yourself questions, so spend stays on customers.
Tracked calls and recordings
Every call from an ad is counted, and recordings show what customers asked for.
Budget control
Raise, lower or pause your budget whenever your business changes. You decide what you spend.
Reports you can read
Clicks, calls, spend and booked jobs, in plain English, so you can see what you are getting.
You know how we run it. Here is where your ads show up.
Where your Google Ads show up when customers search
Google Ads reach customers at the moment they are ready to call. Your ads can appear in three places, and we set up each one on purpose.
At the top of search results
A customer types what they need, and your ad appears first with a button to call. They do not have to scroll.
Above them, with Local Services Ads
Local Services Ads sit above regular ads, carry a Google Verified badge and bill per lead. We manage them too.
Backed by your profile and reviews
Customers compare you with the other names they see. A strong profile and good reviews turn the click into a call.
Let us watch what happens when the right customer clicks.
From clicks to calls: a Google Ads management storyboard
Here is the same budget at three points. The spending is the same throughout. What changes is how much of it reaches a customer who calls.
Budget spent, calls unclear
The ad runs, the clicks add up and the bill arrives. Nobody can say which clicks turned into jobs.
Campaigns are set up on purpose
We set your goals, build campaigns around your best jobs, aim them at your area and turn on call tracking.
The calls come from your ads
A customer searches, sees your ad, taps to call, and you know exactly which ad brought them.
Different companies need different starting points. Here is who this is for.
Google Ads management for every kind of contractor
Contractors come to Google Ads for different reasons. Pick the one that sounds like you, and we will fit the plan to it.
New to Google Ads
You have heard it works and never set it up. We build the account, explain each choice and keep you in control of the budget.
Burned by an agency
You paid for ads and never saw what you got. Tracked calls and plain reports show you exactly where your money went.
Running ads that feel wasteful
You have a campaign and the clicks are not calling. We clean up the targeting and tie spend to real calls.
Promoting a new service
You added a service and want customers to know. We build a campaign around it so it does not get lost.
Ready to spend more
Your ads work and you want more volume.
Advertising in several markets
You want ads running for more than one area or location with separate budgets.
Here is how it changes as you grow.
What good Google Ads management looks like
Good Google Ads management turns searches into calls and shows you the proof. These are the signs that your ads are being run well.
Ads aimed at your area
Your ads reach people in the places you serve and skip the ones you do not.
Ads that match the job
Each ad group matches one kind of work, so the words in the ad match what the customer typed.
Calls you can count
Every call is tracked, so you see which ads rang the phone.
Wasted clicks cut off
Searches that never lead to jobs are blocked so they stop using your budget.
Reports in plain words
You see calls, booked jobs and what each ad brought in.
Steady adjustments
Ads, words and bids are reviewed and improved as we learn what works.
Now see the mistakes to avoid.
Google Ads management or organic search: which does what
Ads and organic search do different jobs. A check mark means that option does it well. Many contractors use both.
| What you get | Google Ads | Organic SEO | Both together |
|---|---|---|---|
| Getting started | |||
| Puts you at the top of Google right away | Included | Not included– | Included |
| Lets you aim at one service or one area on demand | Included | Not included– | Included |
| Gives you full control of your monthly budget | Included | Not included– | Included |
| Over the long run | |||
| Keeps working without ad spend | Not included– | Included | Included |
| Not included– | Included | Included | |
| Builds your online reputation and presence | Not included– | Included | Included |
| Measuring it | |||
| Makes return easy to measure | Included | Included | Included |
| Tracks every call by source | Included | Included | Included |
That is the full picture. Next, the ways contractors use Google Ads.
Ways to use Google Ads management for your contracting business
Searches for Google Ads management come in many forms. Here is how each one fits into the work we do for you.
Google Ads for contractors
Campaigns built around your trade, your best jobs and your service area, so customers searching for you find you first.
Free Google Ads AuditPPC management for small businesses
You keep the budget small and the control tight. We manage the rest, and you can pause any time.
Google Ads for a new business
Ads can bring calls while your site and profile are still building. Start with a base, then add ads.
See new business marketingGoogle Ads for multiple locations
Run ads for each market with its own budget and service area, and see which locations pay back.
See multi-location marketingLocal Services Ads or Google Ads
They do different jobs, and many contractors run both. We can set up either, or both together.
See Local Services AdsGoogle Ads with SEO
See SEO for contractorsYou know what we do. Here is what we need from you, and what we handle.
What you bring to Google Ads management, and what we handle
Starting ads should not feel like a second job. You share the goals, and we do the building and the watching.
You bring
- The services you most want to promote
- The towns or zip codes you serve
- A monthly budget you are comfortable with
- Access to your Google Ads account, if you have one
- A little time to answer our questions
We handle
- Building your campaigns and ads
- Targeting and click cleanup
- Call tracking and recordings
- Budget changes and pauses when you ask
- Reports in plain English
Next, a look at where leads can come from when ads are part of the mix.
What Google Ads management looks like in practice
Page One Calls has delivered more than 2M leads to service businesses across the US and Canada. Here is how lead sources can look for a company that runs ads.
Ads add calls on top of what your profile and website already bring in. Many companies find that ads and a strong map listing work together, because customers compare what they see.
The chart shows an example mix for a company with a lead service with ads. Your reports show the real mix for your business.
Example mix, not a promise of results.
I had paid for ads before and never knew what I got. Page One Calls set up tracked calls and sent me a report I could actually read.
They cut out the junk clicks and pointed the budget at the jobs I want. My phone rings for the right work now.
I wanted to turn my budget up and down without a fight. I ask, and it gets done, and the report shows the difference.
Wherever you work, the same approach applies. Here is where we cover.
Google Ads management in every state and across Canada
We provide Google Ads management for contractors in all 50 states and across Canada, and work to put your company on page one of Google in your market.
Google Ads management in the Northeast
Metros include New York, Boston, Philadelphia, Baltimore.
- Connecticut
- Delaware
- Maine
- Maryland
- Massachusetts
- New Hampshire
- New Jersey
- New York
- Pennsylvania
- Rhode Island
- Vermont
Google Ads management in the Southeast
Metros include Miami, Atlanta, Charlotte, Nashville, Tampa.
- Alabama
- Arkansas
- Florida
- Georgia
- Kentucky
- Louisiana
- Mississippi
- North Carolina
- South Carolina
- Tennessee
- Virginia
- West Virginia
Google Ads management in the Midwest
Metros include Chicago, Detroit, Minneapolis, Columbus, Kansas City.
- Illinois
- Indiana
- Iowa
- Kansas
- Michigan
- Minnesota
- Missouri
- Nebraska
- North Dakota
- Ohio
- South Dakota
- Wisconsin
Google Ads management in the Southwest
Metros include Dallas, Houston, Phoenix, Oklahoma City, San Antonio.
- Arizona
- New Mexico
- Oklahoma
- Texas
Google Ads management in the West
Metros include Los Angeles, Seattle, Denver, Portland, Las Vegas.
- Alaska
- California
- Colorado
- Hawaii
- Idaho
- Montana
- Nevada
- Oregon
- Utah
- Washington
- Wyoming
Google Ads management in Canada
We serve contractors in every Canadian province. Metros include Toronto, Vancouver, Calgary and Montreal.
- Ontario
- Quebec
- British Columbia
- Alberta
- Manitoba
- Saskatchewan
- Nova Scotia
- New Brunswick
You are in good hands with a team that works nationwide. Meet it.
Who provides your Google Ads management
Page One Calls helps service businesses get found on Google and turn searches into booked jobs.
We build and run Google Ads for contractors in all 50 states and across Canada. We pair ads with your website, Google profile and reviews, so the click lands on a company that looks ready.
Browse all types of leads, or see how Local Services Ads and SEO for contractors work alongside ads.
(877) 340-5052Free to ask. We will answer your questions.
Not sure which option fits? Answer one question and see.
Google Ads management mistakes to avoid
Ads can bring calls or burn budget. These mistakes are the usual reasons they do the second thing.
Sending clicks to a weak page
A slow or confusing page loses the customer after you paid for the click.
Bidding on everything
Broad words bring people who want free advice, not a quote.
Never checking the calls
Without call tracking you cannot tell good ads from bad ones.
Setting it and forgetting it
Ads need regular care. Competitors and searches change.
Still weighing it? These answers cover what people ask most.
Google Ads management questions
Straight answers about ads, billing and results. More are on the full FAQ page.
What is Google Ads management?
How does Google Ads billing work?
How will I know which ads brought me calls?
What is the difference between Google Ads and Local Services Ads?
Is there a long-term contract?
Should I use Google Ads or organic search?
Do you manage Google Ads in my state or province?
How do I get help from the Page One Calls team?
Start your Google Ads management
Tell us your trade and where you work.
- No long-term contract
- Leads that are yours alone
- Support that grows with you
Got it!
Thanks! We will call you about your market.