Lower Lead Costs and Bigger Ad Budgets for a Growing Service Business
Scale is for service businesses with steady work and a crew ready for more: everything in Traction, a reduced per-lead rate on exclusive organic leads, a larger managed ad budget and priority support. We work to keep your company on page one of Google in all 50 states and across Canada.
Hold your trade and market at a lower per-lead rate. No contract to sign.
Growing crews in every trade use Scale. Choose yours to see what customers search.
What you get with the Scale plan
A lower rate on organic leads, a bigger managed ad budget, priority placement and priority support, on top of everything in Traction.
A lower rate on organic leads
Your per-lead rate on exclusive organic leads is reduced, so every extra lead costs your company less.
A bigger managed ad budget
We manage a larger Google Ads and Local Services Ads budget for you, built around the work and areas that pay best.
Priority placement
Your ads get priority placement, so your company is in front of more of the customers searching in your market.
Priority support
Priority support and faster lead delivery keep your crew busy and your calls answered.
That is what Scale adds. Here is the problem it solves for a busy crew.
Growth gets expensive when lead costs climb
More crews need more leads, and every lead has to cost less.
When your business is busy, you add people and trucks, and then you need more customers to keep them working. If lead costs rise as fast as your revenue, growth stops paying for itself.
Scale lowers the per-lead rate on organic leads and widens the managed ad budget, so a bigger crew gets a bigger flow of exclusive leads without a matching jump in cost.
Solving it means a lower cost per lead. See why Scale is built this way.
Why growing businesses move up to Scale
Lower per-lead rate
The rate on exclusive organic leads drops, so your cost per customer falls as your lead volume grows.
Budget that grows with you
A larger managed ad budget puts your company in front of more searches, in more of your service area.
Priority when it counts
Priority support and faster lead delivery mean your questions are answered and your leads arrive ready to call.
Here is the full list of what Scale includes.
What is included in Scale
Everything in Traction, plus the pieces that lower your cost and widen your reach.
Website, profile and CRM
- A complete CRM and marketing toolkit with a mobile app, including email and text campaigns, review requests and online scheduling
Leads and ads
- An even lower per-lead price on organic leads that are yours alone
- Room for a bigger ad budget that we manage, with your ads first in line
- No service fee up to a set spend level
Growth tools
- A faster pace of new blog articles across your site, profile and social pages
- We follow up with your leads for you
- A smarter AI assistant that answers calls, books jobs and follows up
- Lead reactivation campaigns that bring past customers and cold leads back with a fresh offer, included
Support and strategy
- Front-of-line support and quicker lead hand-off
It helps to know what Scale does not include.
What Scale does and does not include
Read both lists. We would rather you know exactly what you are getting.
Included in Scale
- Everything in Traction
- A complete CRM and marketing toolkit with a mobile app, including email and text campaigns, review requests and online scheduling
- An even lower per-lead price on organic leads that are yours alone
- Room for a bigger ad budget that we manage, with your ads first in line
- No service fee up to a set spend level
- A faster pace of new blog articles across your site, profile and social pages
- We follow up with your leads for you
- A smarter AI assistant that answers calls, books jobs and follows up
- Lead reactivation campaigns that bring past customers and cold leads back with a fresh offer, included
- Front-of-line support and quicker lead hand-off
Not part of Scale
- $0 per organic (SEO) lead
Comes with Dominate.
- No service fee up to a higher spend level
Comes with Dominate.
- Extra marketing channels
Comes with Dominate.
- Dedicated account manager
Comes with Dominate.
- Growth strategy sessions
Comes with Dominate.
- Field service software connection
Comes with Dominate.
- Custom reporting
Comes with Dominate.
- Custom AI integration
Comes with Dominate.
- Additional locations
Comes with Dominate.
Google Ads and Local Services Ads leads are billed separately from your plan, at the ranges on your trade page. You only pay for qualified leads.
Next, see who Scale fits best.
Built for new, established and growing service businesses
Scale is built for crews that are already busy. See which description matches your business.
A brand-new business
Most new businesses start on Launch or Traction and move up once the phone is busy. A new business with funding and an ad budget ready, such as a franchise opening, can start on Scale.
An existing business
You have a track record, a crew and steady work, and you want more of it without lead costs eating your margin. Scale is built for exactly this stage.
A business expanding to more locations
You are adding locations or crews in new markets. Each location gets its own set-up and its own ad budget, and the lower organic rate helps as lead volume grows across locations.
Scale fits many kinds of businesses. See the trades.
Scale works for every kind of service business
Cleaners, groomers, movers, mechanics and home trades all grow the same way. Pick the group that sounds like you.
Outdoor and property
Pet care and moving
Remodeling and building
Cleaning and care
Here is how Scale works from the first search to the booked job.
From a full crew to a bigger one
This is what Scale looks like from your side. Your own path depends on your trade, your area and your business.
Step 1
Plan the growth- A call about your crews, your areas and your best work
- We set the larger ad budget with you
- We review what already pays off
Step 2
Widen your reach- Priority placement goes live
- Organic leads continue at the lower rate
- More of your service area is covered
Step 3
Keep the crew busy- Priority support and faster lead delivery
- Reports show every call and source
- When you want your whole metro, you move up to Dominate
With Traction
With Scale
Scale is third of four plans. See how it compares.
Where Scale fits with the other plans
Start where you are, and move up as the work grows. There is no contract on any plan.
Gets you a site and a profile.
Starting to get leadsTractionBrings in ads and reports.
Busy and growingScaleLowers per-lead cost and speeds up support. You are here.
Leader of a metroDominateOrganic leads at $0 and a manager just for you.
Customers find you in several ways. See how Scale helps with each.
Lead generation for growing service businesses, however you search
Whether you want a lower cost per lead, a bigger ad budget or more exclusive leads for a growing crew, it comes to the same thing: more customers, at a cost that still pays.
Lead generation for growing service businesses
When your crew is full and you want more, Scale sends more exclusive leads to your company alone, across more of your service area.
Lower cost per lead for service businesses
A reduced per-lead rate on exclusive organic leads means each new customer costs your company less as your volume grows.
Google Ads management for established businesses
We manage a larger Google Ads and Local Services Ads budget for you, with priority placement, around the work and areas that pay best.
Scale a service business with more leads
More leads only help if you can answer them. Priority support and faster lead delivery keep your crew and your calls in step.
Here is what we promise on Scale.
Questions first? Find the answers below.
Ready to start with Scale?
Here is what Scale gives you and what to gather before we talk.
Best for: Established service businesses with a track record, about $700K to $3M in revenue, and an ad budget that can reach $25K.
One company per trade and market while your plan is active.
- Everything in Traction
- A reduced per-lead rate on exclusive organic leads
- A larger managed ad budget with priority placement
- Priority support and faster lead delivery
Have these ready
- Your trade and your most profitable jobs
- The cities or counties you want to cover
- Your crew size and how many calls you can handle
- Your ad budget and any ad accounts you use
Use the break-even calculator on your trade page to see how many booked jobs it takes to cover the plan with your own prices. If your lead volume is high, the reduced rate adds up.
See how the four plans fit togetherReady? Tell us where you work and we will call you.
Scale plan: your questions answered
What is the Scale plan?
What is included in Scale?
How much does Scale cost?
How is the organic lead rate lower on Scale?
Who is Scale for?
Can a new business start on Scale?
What is the difference between Traction and Scale?
Can I move up to Dominate later?
Can I use Scale for more than one location?
Where do you work?
Start with Scale
Tell us what you do and where you work. We will see if your market is open and show you what Scale adds.
Each trade and area is held for one company. We will tell you if yours is free.
- A lower per-lead rate on organic leads
- Priority support
- A clear view of what Scale adds
Got it!
Thanks! A specialist will reach out.